divert

verb C1

Meaning

To divert is to cause something to change direction or to redirect attention, resources, or efforts from one course to another, often with the implication of altering the intended purpose or focus, typically in a strategic or calculated manner.
💡 While "divert" can imply a benign or strategic redirection, it may also carry a negative connotation when suggesting manipulation or distraction from important issues.

Example Sentences

The company decided to divert funds towards research and development .
The manager decided to divert funds to improve the marketing strategy .
The study aims to divert resources towards more sustainable energy solutions .

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