venture

verb C1

Meaning

To undertake a risky or uncertain endeavor, particularly in the context of business or innovation, often involving the exploration of untested ideas or markets with the potential for significant reward or loss.
💡 The term "venture" is often associated with business contexts, particularly in relation to investments and startups; however, it can also be used more broadly to describe any undertaking that involves risk, such as personal projects or explorations.

Example Sentences

Researchers venture into new fields to expand scientific understanding .
She decided to venture into new markets to grow her business .
The company decided to venture into international markets cautiously .
They decided to venture into the Asian market next year .

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